Monday, 22 May 2017

Complete SEO Training With Top SEO Expert Peter Kent (Udemy) Free Download

Udemy – Complete SEO Training With Top SEO Expert Peter Kent

Peter Kent 

Peter Kent

Author, SEO & E-Commerce Consultant
I'm the author of dozens of Internet-related books since 1993, including SEO for Dummies and Search Engine Optimization for Dummies, the Complete Idiot's Guide to the Internet, and Pay Per Click Search Engine Marketing for Dummies. I also have three training courses running on Lynda .com.
I've been working in SEO/search engine optimization since late in the last century, and for the last decade have been helping companies, large and small, with SEO and online-marketing strategies. I've helped Amazon, Zillow, Avvo, Lonely Planet, and hundreds more companies, from multi-million dollar operations to single-person businesses. My style is down-to-earth and commonsense; my goal is to cut through the hype and nonsense in the SEO world and present the basic facts that you need to succeed.
Requirements
  • Basic knowledge of getting around on the Internet and building Web pages, even if through a simple page-building tool.
  • You may not know how to work with Web pages, but this course will still provide the information you need to supervise a Web-development team in the area of SEO.
Description
LEARN & IMPLEMENT SEO THAT PRODUCES RESULTS! GET YOUR WEBSITE TO THE TOP OF THE MAJOR SEARCH ENGINES!
When your potential customers and site visitors search at Google, Bing, and Yahoo! ... does your Web site appear in the results? At or near the top?
If not, this course can help! At the end of this course you'll have a firm understanding of how SEO (Search Engine Optimization) works and how you can use it to boost traffic to your site.
SEO That Works!
Search Engine Optimization seems to be a dark art … full of confusion, misconceptions, misleading information, and outright scams. But at heart, SEO is pretty simple, and this course explains it all:
  • Picking the Best Keywords for SEO
  • Preparing Your Site, Including Avoiding Things that Hurt Your Site SEO
  • Understanding the Role of Content in SEO
  • Optimizing Your Pages – Meta Tags, Formatting Body Text & Images, etc.
  • Boosting SEO with Structured Data Markup
  • “Submitting" Your Site to Search Engines and Directories
  • Local-Search SEO
  • Understanding the Importance of Links in SEO and How they Work for You
  • Finding Places to Get Great Links to Your Site
Is This Course for You?
Perhaps you own a small business, and your success depends on your Web site. Maybe you're a Web developer, and you want to do a better job for your clients--and your clients do want SEO!--or you are responsible for your employer's Web site and are feeling pressure to get it ranked in the search engines. Or maybe you have hired an SEO (Search Engine Optimization) company and are not sure that they are doing a good job…or are about to hire an optimization company and have heard the SEO horror stories from friends and colleagues.
Whatever your situation, this course, will take you through the process step-by-step, with commonsense advice and simple examples. Search Engine Optimization is not brain surgery, there are basic rules that, if you follow, will bring success.
Content and Overview
This course of over seven-and-a-half hours, 157 easy-to-digest lectures, and 40 documents with links to useful resources explains the basics of a powerful SEO campaign.
You'll begin by understanding the importance of keywords to SEO, how to find out what people are actually searching for online and how often, and how to pick the right SEO keywords. You'll also hear about the things you can do to your site to prepare, to ensure the site has the best chance to rank well.
I'll explain the role of content – text – in your Web pages, and how to optimize the various important tags in your page. You'll also hear about structured data markup, a way to tell the search engines what the content in your pages actually represents – products, software, reviews, people, music, articles, and more.
You'll learn the best ways to “submit" your site to the search engines, how to work with search directories, and about the Webmaster accounts, in particular Google Search Console.
You'll also hear about what is often the hardest part about search engine optimization, linking … getting links from other sites pointing back to yours. I'll explain in detail why this is so important, how links should be structured, and how to get them.
By the end of this course you'll have a solid foundation in SEO and be able to optimize your site, or to supervise developers and SEO firms to ensure the job is done right.
SEO really is not brain surgery ... or rocket science. There's so much information about SEO on the Web, you can get overwhelmed by the information overload. But SEO is actually relatively simple. Don't be blinded by the science. Kent leads you through easy to understand SEO strategies that really work!
Who is the target audience?
  • This course was created for people who own, manage, or develop Web sites.
  • Great for Web developers wanting to understand how to optimize their employer's or clients' sites
  • People managing Web sites, even if not very technical, will find the course useful for avoiding the many SEO scams
  • Small business people who want to get more traffic to their site will find the course helpful, whether optimizing their own sites or employing someone else to do so.
  • Businesses employing outside SEO firms will be able to understand what the firms should be doing ... and if they're doing it right!
  • Online marketers

Curriculum:

Section 1: Getting Started
Welcom
 02:35
What Does This Course Cover?
 03:17
What You Should Know Before You Start
 02:34
Section 2: Picking Powerful Keywords
What We’ll Cover
00:52
Keywords: a Channel to Your Prospects
02:35
Brainstorming Your Keywords
05:50
Brainstorming Your Keywords
7 questions
Using Keyword Analysis Tools
 07:43
Links from: Using Keyword Analysis Tools
00:18
Planning Keyword Strategies
06:05
Section 3: Preparing Your Site
What We’ll Cover
01:04
SEO Starts Before You Build
01:40
Choosing a Viable Domain Name
 10:54
Links from: Choosing a Viable Domain Name
00:03
Choosing the Right Host
02:47
Links from: Choosing the Right Host
00:05
Choosing the Right Development Tool
03:10
Why You Need TLS and a Mobile-Ready Site
06:04
Links from: Why You Need TLS and a Mobile-Ready Site Tuesday, June 2, 2015
00:09
Why You Need TLS and a Mobile-Ready Site
6 questions
Avoiding Things That Hurt SEO
11:55
It’s Not Just About SEO
06:26
Links from: It’s Not Just About SEO
00:02
Who is Building the Site?
03:08
Section 4: Your First Small Steps
What We’ll Cover
00:59
Is Your Site Already Indexed?
01:57
IMPORTANT UPDATE ABOUT YAHOO!
00:27
Why Your Site May Not Be Indexed
05:39
Links from: Why Your Site May Not Be Indexed
00:09
Understanding the Search Results
05:39
Links from: Understanding the Search Results
00:02
Section 5: Understanding the Role of Content
What We’ll Cover
01:05
Content is Not King! (But it Is Very Important)
02:51
You Need High Quality Content
06:20
Creating (or Buying) Content
05:23
Links from: Creating (or Buying) Content
00:13
More Sources of Content
05:00
Links from: More Sources of Content
00:39
User-Generated Content
02:51
Duplicate Content: Can it Hurt?
05:02
Section 6: Basic Page Optimization – “Hidden” Code
What We’ll Cover
 00:50
URLs
05:39
URLs
3 questions
Title Tags
07:18
Title Tags
5 questions
Keywords Tag
01:28
Links from: Keywords Tag
00:03
Description Tag
04:13
Description Tags
4 questions
Other Meta Tags
01:42
Links from: Other Meta Tags
00:03
Section 7: Basic Page Optimization – “Visible” Code
What We’ll Cover
00:51
Heading Tags
03:01
Heading Tags
3 questions
Body Text
06:05
Images
04:02
Internal Links
03:58
“Link Blocks”
01:10
Section 8: Basic Page Optimization – A Few More Good Things
What We’ll Cover
00:27
“What We Do” Paragraphs
02:20
robots.txt & the robots Meta Tag
04:41
Links from: robots.txt & the robots Meta Tag
00:02
HTML Sitemaps
01:17
Section 9: Using Structured Data Markup
What We’ll Cover
01:11
How Structured Data Markup Can Boost Your Pages
05:46
Links from: How Structured Data Markup Can Boost Your Pages
00:06
Picking a Markup Format
04:03
Links from: Picking a Markup Format
00:02
Using Markup Tools
02:35
Links from: Using Markup Tools
00:10
Customizing Your Google Search Results with Markup
04:07
Links from: Customizing Your Google Search Results with Markup
00:04
UPDATE: Structured Data Markup Increasing in Importance!
00:34
Section 10: “Submitting” to Search Engines
What We’ll Cover
00:56
The (Worthless) “Submit Your URLs” Pages
01:19
Links from: The (Worthless) “Submit Your URLs” Pages
00:08
Gotta Have Links!
01:56
Creating XML Sitemaps
03:42
Links from: Creating XML Sitemaps
00:05
Referencing the Sitemap in robots.txt & Pinging the Search Engines
02:16
Submitting Your Sitemap via Webmaster Accounts
04:13
Links from: Submitting Your Sitemap via Webmaster Accounts
00:08
Submitting URLs through Webmaster Accounts
02:23
Links from: Submitting URLs through Webmaster Accounts
00:04
Section 11: Submitting to Directories
What We’ll Cover
00:41
Search Engines vs. Search Directories
04:18
How Directories Help You
01:55
Submitting to DMOZ.org
02:42
Links from: Submitting to DMOZ.org
00:03
Finding More Directories
04:05
Links from: Finding More Directories
00:04
Links from: Registering Your Site and Submitting Your Sitemap to Google Sunday,
00:02
When You’re Asked to Pay
04:22
Links from: When You’re Asked to Pay
00:04
Section 12: Working with Webmaster Accounts
What We’ll Cover
01:07
What Webmasters Console Do For You
02:42
Registering Your Site and Submitting Your Sitemap to Google
03:41
Google Console Setup
02:55
The Google Console Search Appearance Area
02:07
The Google Search Traffic Area
01:58
The Google Console Index Area
02:02
The Google Console Crawl Area
06:17
The Google Console Security Issues, Resources, & Settings
03:23
Section 13: Using Local-Search SEO
What We’ll Cover
01:02
Dissecting Local-Search & Map Results
03:20
Links from: Dissecting Local-Search & Map Results
00:08
How the Search Engines Know Where You Are
04:24
Links from: How the Search Engines Know Where You Are
00:02
“Localizing” Your Pages
05:08
Links from: “Localizing” Your Pages
00:05
Grabbing Control of Your Business Listing
02:49
Links from: Grabbing Control of Your Business Listing
00:11
Further “Localization” Techniques
04:59
Links from: Further “Localization” Techniques
00:09
Finding Local-Focus Directories
01:52
Section 14: You Must Have Links
What We’ll Cover
00:58
The Most Important (and Difficult) Part of SEO
03:47
How Google Revolutionized Search with Link Analysis
03:33
Links from: How Google Revolutionized Search with Link Analysis
00:02
Five Ways Links Help You
01:56
Two Types of Links: “Real” vs. “Fake”
04:58
Section 15: Linking—the Geek Stuff
What We’ll Cover
 00:46
Understanding PageRank
06:17
Links from: Understanding PageRank
00:04
Finding Pseudo PageRanks
04:39
Links from: Finding Pseudo PageRanks
00:10
Understanding TrustRank
02:50
Links from: Understanding TrustRank
00:04
The Anatomy of a Link
05:18
nofollow Links
03:42
Section 16: Designing the Perfect Link
What We’ll Cover
00:56
Putting Keywords into the Anchor Text
03:48
Googlebomb Lives
04:56
Links from: Googlebomb Lives
00:02
More Good Things for Links
10:09
A “Natural” Link Profile
04:09
What to Watch For: a Linking Summary
05:17
Section 17: The First Places to Get Links
What We’ll Cover
01:03
The 1st Place to Look: “Low Hanging Fruit”
04:46
Link Analysis Tools: Who Links to Your Competitors?
04:45
Links from: Link Analysis Tools: Discovering Who Links to Your Competitors
00:11
Performing a Link Analysis with Majestic
13:28
Links from: Performing a Link Analysis with Majestic
00:01
Social Networking Links
04:18
Low Value/No Value Links
06:26
Links from: Low Value/No Value Links
00:02
Section 18: When You Still Need Links
What We’ll Cover
01:13
Mentioning Your Site in Forums (Be Careful!)
05:44
Links from: Mentioning Your Site in Forums (Be Careful!)
00:03
Buying Links (Google Always Hates It)
06:12
Links from: Buying Links (Google Always Hates It)
00:02
The Ideal Link Generation Process: “Link Bait”
03:51
The Future of Link Building? The PR Model
06:24
Section 19: Conclusion
Well Done!
00:30
Section 20: Bonus Materials
C1 Presentation – July 2015 – The “Evolution” of SEO – Part 1
18:14
C1 Presentation – July 2015 – The “Evolution” of SEO – Part 2
18:36
C1 Presentation – July 2015 – The “Evolution” of SEO – Part 3
18:00
C1 Presentation – July 2015 – The “Evolution” of SEO – Part 4
08:06

 

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